What to Know

• The 20-year partnership between Jordan Brand and Howard University is built on a legacy of excellence and a vision for Black futures.
• The partnership aims to elevate Howard University’s athletic department, unlock new opportunities for recruitment and inspire a new generation to dream of excellence. 
• Together, Jordan Brand and Howard University aim to amplify the influence of HBCUs on collegiate sport and continued impact on cultural globally.
• In addition to the partnership with Howard University, Michael Jordan and Jordan Brand’s $100M commitment to the Black Community helps advance the work of organizations fighting to create systemic change.

Howard University, is one of the most esteemed Historically Black Colleges and Universities (HBCUs) with a tremendous legacy, rooted in a commitment to excellence. Jordan Brand is proud to continue that legacy through a 20 year partnership that will create academic and athletic opportunities that elevate the best of the Black Community.

“Howard University and Jordan Brand share a legacy of excellence and deep commitment to the Black Community. As a HBCU graduate, I understand the educational impact an institution like Howard University has. We are proud to partner with Howard University and see the growth in Black talent on the field and well beyond it,” says Craig Williams, Jordan Brand president.

The partnership deepens Jordan Brand's connection to HBCU culture — which has influenced all aspects of Black culture in North America — and honors the University's heritage by driving cultural connections across the diaspora. 

“We have always been proud of our legacy at Howard University, but we are audacious enough to believe our future could be brighter than our past. Partnering with Jordan Brand is another signal of our ambitions as a university to become an even brighter beacon for Black Excellence. We are thrilled to work on that vision of greatness together,” says Dr. Wayne A.I. Frederick, Howard University president.