WASHINGTON — Howard University Cathy Hughes School of Communications and Clark Atlanta University’s (CAU) Mass Media Arts department are partnering with Now and Later® candy for the launch of its #RecognizeTheChew Class Session Series to showcase the impact of the Historically Black Colleges and University (HBCU) experience and inspire the next generation of Black leaders, entrepreneurs, and go-getters. The program is founded on the C.H.E.W. mantra, an acronym which stands for Champion, Hustle, Empower, and Win.

"We welcome this partnership and gift in recognition of the entrepreneurial spirit and drive of our students," said Gracie Lawson-Borders, Ph.D., dean of the Cathy Hughes School of Communications. “Together, we can empower students to succeed as leaders at this pivotal moment in the media and in society." 

Howard University Cathy Hughes School of Communications will receive a $10,000 donation to create a scholarship fund for participating students as well as host a virtual seminar where students will have a chance to draw inspiration from influential HBCU alumni, who have notably mastered the “art of the hustle” across various industries.

“Now and Later is a brand built on the values of hard work, resilience, transformation and authenticity. HBCU faculty, students and alumni embody these values daily,” says Alnese Thomas, brand manager for  Laffy Taffy & Now and Later. “It’s a pleasure to support the incredible impact these institutions play in fostering some of the nation’s most influential leaders.” 

Acclaimed television personality, actor, and philanthropist Terrence J will lead the session at Howard University’s Cathy Hughes School of Communications. Terrence is an alum from North Carolina Agricultural and Technical State University. Recently named the national ambassador for the Thurgood Marshall College Fund, Terrence J is a huge HBCU advocate and uses his platform to continuously promote the value of an HBCU education. 

“As an HBCU alum, I am thrilled to partner with Now and Later on its #RecognizeTheChew Class in Session Series,” Terrence J says. “HBCUs are major pillars in the Black community that reflect the very essence of Black excellence, and when married with a nostalgic brand like Now and Later the possibilities can’t get any better!”

CAU’s class will be led by Keshia Knight Pulliam, Emmy-nominated actress, entrepreneur, and venture capitalist. Pulliam, known for her roles in TV and film, is a proud HBCU graduate from the illustrious Spelman College. She has not only mastered her position in Hollywood, but also her position in the boardroom. 

“I look forward to partnering with Now and Later on this program and sharing my personal and professional experience with the #RecognizeTheChew Class in Session students,” Keshia Knight Pulliam says. “This next generation of HBCU leaders are resilient, and I am honored to provide any helpful nuggets to help fuel their entrepreneurial passions.” 

To expand its close connections to the HBCU community, Now and Later has also partnered with notable artist, fashion designer and Florida A&M University alum Melissa Mitchell to create a unique piece that will be included in book bags distributed to 400 participating students. Additionally, Now and Later will feature inspirational stories from HBCU alums on social media throughout the duration of the campaign. 

Each seminar will be streamed online. Additional information may be found at NowandLater.com| Instagram:@nowandlatercandy | Facebook: facebook.com/nowandlatercandy | Twitter: @NALofficial. 

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About Howard University 

Founded in 1867, Howard University is a private research university that comprises 14 schools and colleges. Students pursue more than 140 programs of study leading to undergraduate, graduate and professional degrees. The University operates with a commitment to Excellence in Truth and Service and has produced one Schwarzman Scholar, three Marshall Scholars, four Rhodes Scholars, 12 Truman Scholars, 25 Pickering Fellows and more than 165 Fulbright recipients. Howard also produces more on-campus African-American Ph.D. recipients than any other university in the United States. The Cathy Hughes School of Communications, named in honor of the radio and television mogul, is celebrating its 50th anniversary. For the last half century, it has been the leading producer of African-American communicators and media professionals, from award-winning news anchors and journalists to top filmmakers, public relations executives and researchers. Howard is also one of two universities in Washington and among eight HBCUs accredited by the Accrediting Council on Education in Journalism and Mass Communications. For more information on Howard University, visit www.howard.edu. 

About Ferrara 

Ferrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of nearly 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at www.ferrarausa.com. 

About Now and Later 

Born in Brooklyn in 1962, Now and Later is the original long-lasting chew that has been distinctive since day one. Available in bold stimulating flavors and vibrant colors, the Now and Later product portfolio includes Original Chews, Shell Shocked, Extreme Sour, Chewy, and the recently released Morphs. 

About Clark Atlanta University 

Established in 1988 by the historic consolidation of Atlanta University (1865) and Clark College (1869). Clark Atlanta University continues a 150-year legacy rooted in African-American tradition and focused on the future. Through global innovation, transformative educational experiences, and high-value engagement. CAU cultivates lifted lives that transform the world. Notable alumni include: James Weldon Johnson; American civil rights activist, poet, and songwriter (Lift Every Voice and Sing "The Black National Anthem"; Ralph David Abernathy Sr., American civil rights activist; Congressman Hank Johnson, Georgia District 4; Kenya Barris, American award-winning television and movie producer; Kenny Leon, Tony Award-winning Broadway Director; Jacque Reid, Emmy Award-winning Television Personality and Journalist; Brandon Thompson, Vice President of Diversity and Inclusion for NASCAR; Valeisha Butterfield Jones, Chief Diversity and Inclusion Officer at the Recording Academy. To learn more about Clark Atlanta University, visit www.cau.edu. 

Media Contact: Aaliyah Butler; aaliyah.butler@howard.edu